Unpopular

An internet discovery agency

Taking your business from unpopular to unmissable

By Josh Withers

Unpopular is a boutique SEO and digital consulting agency founded by Josh Withers, an expert in helping small businesses, wedding professionals, and niche industries stand out online. Based in the Huon Valley, Tasmania, we specialise in making your business findable, visible, and successful in the digital landscape.

Unpopular is not your average agency. We focus on working with local businesses, wedding and event professionals, and niche markets to enhance their online presence. By specialising in the Australian market, we understand how Australians search, use the internet, and make decisions—providing tailored strategies that deliver measurable results.

Josh Withers is a seasoned digital consultant and a leader in the wedding industry. With over 15 years of experience as a wedding celebrant and entrepreneur, Josh knows firsthand how to connect businesses with their ideal customers. His expertise lies in combining SEO best practices, local visibility strategies, and a deep understanding of human behaviour to help businesses thrive.

Our mission is simple: to help small businesses dominate their local markets, thrive online, and achieve their goals. Whether you’re a wedding venue wanting to rank higher in search results, a café seeking local customers, or a niche professional trying to get noticed, Unpopular is here to guide you every step of the way.

Take your business from unpopular to unmissable.

1. The Audit

SEO, GEO, and Internet Metadata Audit

Basic SEO, GEO, Metadata, Maps, and Online Business Listings Audit

A foundational analysis of your website and online presence, highlighting key areas for improvement in SEO and local visibility.

Who is this for? Businesses with an established web presence but want actionable steps to improve that presence inline with business goals.

$550

What Is Being Audited?

Website Audit:

  • Review of on-page SEO, including metadata, headings, and image alt text.
  • Assessment of website speed, structure, and basic usability.
  • Relevance of website to business goals.

Local SEO Audit:

  • Analysis of online business web and metadata listings.
  • Consistency check across major directories.
  • Maps visibility check.

GEO Audit:

  • Analysis of representation in ChatGPT, Microsoft CoPilot, Claude AI, and Google Gemini.

Metadata Analysis:

  • Review of on-page SEO for relevance to business goals and optimisations required.
  • Identification of missing or duplicate metadata.

Keyword Insights:

  • Brief keyword analysis focused on local and industry-relevant terms.
  • Suggestions for 5–10 key phrases to target.

Business Listings Audit:

  • Assessment of presence on major directories (e.g., Yelp, Wedding directories, Facebook, etc.).
  • Recommendations for additional directory listings.

Report and Fee:

  • A simple, easy-to-read report summarising findings and actionable recommendations is delivered

    Timeframe: 5–7 business days
    Cost: $550 AUD (including GST)

2. The Work

Implementing the Audit

A deep dive into your website and online presence, providing a robust strategy for boosting your SEO and GEO performance and local visibility in a competitive market.

  • Everything in the audit package, and the process is the same, except with this package we implement the changes after reviewing them with you.

    Who is this for? Businesses with an established web presence and want an expert to take the actionable steps to improve that presence inline with business goals.

$1900

What Work Is Being Done?

Full Website Audit:

  • Implementing changes from the comprehensive review on-page SEO analysis (metadata, headings, alt text, internal linking, content optimisation).
  • Mobile responsiveness, site speed testing, and improvements where possible.
  • Review and implementation of structured data/schema markup.

Advanced Local SEO Audit:

  • In-depth Google Business Profile optimisation.
  • Competitor analysis for local rankings in Google Maps.
  • Recommendations for improving Apple, Here, Bing, Google Maps, and local visibility.

In-depth GEO Audit:

  • Strategies to improve visibility in AI-driven search and planning tools.

Metadata and Content Analysis:

  • Detailed analysis of metadata across all pages.
  • Implementing optimised page titles, meta descriptions, and content structure for local relevance. Implementation after approval.

Business Listings and Reputation Audit:

  • Update and implementation of major directory listings for accuracy and consistency.
  • Applications to niche-specific directories.
  • Analysis of customer reviews and reputation management strategies.

Google Analytics and Search Console Review:

  • High-level review of website traffic data and SEO performance.
  • Identification of key trends and opportunities for growth.

Competitor Analysis:

  • Comparison of your online presence to 2–3 local competitors.
  • Recommendations for differentiation using creative and digital media.

Custom Action Plan:

  • A prioritised action plan with clear next steps for implementation.
  • Tailored advice for improving website, metadata, and local SEO rankings.

Report and Fee

The audit report is delivered, then we discuss what changes to implement, and then the implementation is documented.

Timeframe: 10–15 business days
Cost: $1,900 AUD (including GST)

3. Static Website

From $2800

A static site is the ultimate solution for goals oriented professionals and niche businesses looking for speed, security, and simplicity.

Unlike traditional websites, static sites are lightning-fast, highly secure, and easy to maintain—perfect for impressing clients and search algorithms alike.

Who is this for? Businesses wanting a new and modern website and online presence that delivers on business goals.

Static Website Features:

  • Blazing Fast Speed: Static sites load in milliseconds, ensuring your clients never have to wait for content.
  • Top-notch Security: No databases or servers to exploit, making static sites virtually hack-proof.
  • SEO Optimised: Built with clean, efficient code that search engines love.
  • Tailored for Your Industry: Custom designs to reflect your brand and audience needs.
  • Low Maintenance: Minimal upkeep required, so you can focus on your business.
  • Cost-effective Solution: No monthly hosting fees—services like Cloudflare can host static sites for free.

  • Can Replace or Complement Existing Sites: If your current site is visually appealing but slow, a static site can work as a complementary asset or replacement.

    Fee: From $2800, quotation is required to meet expectations and business goals

4. SquareSpace Website

From $1200

For businesses needing a flexible and user-friendly platform, SquareSpace offers a powerful alternative to static sites.

Ideal for businesses prioritising design and functionality over raw website speed and ranking well on search.

Who is this for? Businesses wanting a aesthetic website and online presence where being found online isn’t as important as aesthetics.

Features of a SquareSpace website:

  • Easy to Use: SquareSpace’s intuitive interface allows you to manage content updates yourself.
  • Flexible Design Options: Customisable yet limited list of templates to fit your branding needs.
  • Built-in Tools: Includes blogging, ecommerce, and social media integration out of the box.
  • Faster to Go Live: Shorter development timelines compared to custom-built sites.

  • Less Technical Knowledge Needed: SquareSpace sites don’t require coding knowledge to manage.

    Fee: From $1200, quotation is required to meet expectations and business goals

Static vs SquareSpace or Wix Website

Feature Static Website SquareSpace or Wix Website
Speed Lightning-fast Moderate
Security Hack-proof Good, but requires maintenance
SEO Clean, efficient code for better rankings Decent SEO, but not as optimised
Flexibility Customisable but static Highly flexible and dynamic
Ease of Use Requires developer/nerd input for updates Client can update easily themselves
Hosting Costs Free via services like Cloudflare $35–50 a month for Wix or Squarespace
Best For Speed, AI, GEO, and SEO Design-focused businesses with in-house staffing

Let’s start

To begin fill out the onboarding form with a $550 payment.