Unpopular is a boutique SEO and digital consulting agency founded by Josh Withers, an expert in helping small businesses, wedding professionals, and niche industries stand out online. Based in the Huon Valley, Tasmania, we specialise in making your business findable, visible, and successful in the digital landscape.
Unpopular is not your average agency. We focus on working with local businesses, wedding and event professionals, and niche markets to enhance their online presence. By specialising in the Australian market, we understand how Australians search, use the internet, and make decisions—providing tailored strategies that deliver measurable results.
Josh Withers is a seasoned digital consultant and a leader in the wedding industry. With over 15 years of experience as a wedding celebrant and entrepreneur, Josh knows firsthand how to connect businesses with their ideal customers. His expertise lies in combining SEO best practices, local visibility strategies, and a deep understanding of human behaviour to help businesses thrive.
Our mission is simple: to help small businesses dominate their local markets, thrive online, and achieve their goals. Whether you’re a wedding venue wanting to rank higher in search results, a café seeking local customers, or a niche professional trying to get noticed, Unpopular is here to guide you every step of the way.
Basic SEO, GEO, Metadata, Maps, and Online Business Listings Audit
A foundational analysis of your website and online presence, highlighting key areas for improvement in SEO and local visibility.
Who is this for? Businesses with an established web presence but want actionable steps to improve that presence inline with business goals.
$550
A simple, easy-to-read report summarising findings and actionable recommendations is delivered
Timeframe: 5–7 business daysA deep dive into your website and online presence, providing a robust strategy for boosting your SEO and GEO performance and local visibility in a competitive market.
Everything in the audit package, and the process is the same, except with this package we implement the changes after reviewing them with you.
Who is this for? Businesses with an established web presence and want an expert to take the actionable steps to improve that presence inline with business goals.$1900
The audit report is delivered, then we discuss what changes to implement, and then the implementation is documented.
Timeframe: 10–15 business days
Cost: $1,900 AUD (including GST)
From $2800
A static site is the ultimate solution for goals oriented professionals and niche businesses looking for speed, security, and simplicity.
Unlike traditional websites, static sites are lightning-fast, highly secure, and easy to maintain—perfect for impressing clients and search algorithms alike.
Who is this for? Businesses wanting a new and modern website and online presence that delivers on business goals.
Can Replace or Complement Existing Sites: If your current site is visually appealing but slow, a static site can work as a complementary asset or replacement.
Fee: From $2800, quotation is required to meet expectations and business goalsFrom $1200
For businesses needing a flexible and user-friendly platform, SquareSpace offers a powerful alternative to static sites.
Ideal for businesses prioritising design and functionality over raw website speed and ranking well on search.
Who is this for? Businesses wanting a aesthetic website and online presence where being found online isn’t as important as aesthetics.
Less Technical Knowledge Needed: SquareSpace sites don’t require coding knowledge to manage.
Fee: From $1200, quotation is required to meet expectations and business goalsFeature | Static Website | SquareSpace or Wix Website |
---|---|---|
Speed | Lightning-fast | Moderate |
Security | Hack-proof | Good, but requires maintenance |
SEO | Clean, efficient code for better rankings | Decent SEO, but not as optimised |
Flexibility | Customisable but static | Highly flexible and dynamic |
Ease of Use | Requires developer/nerd input for updates | Client can update easily themselves |
Hosting Costs | Free via services like Cloudflare | $35–50 a month for Wix or Squarespace |
Best For | Speed, AI, GEO, and SEO | Design-focused businesses with in-house staffing |
To begin fill out the onboarding form with a $550 payment.