Is your business not popular online?

Unpopular to unmissable

Josh Withers helps businesses like yours go from overlooked to discovered with smarter signals, better metadata, and faster performance.

Explore popularity
Unpopular SEO and UI elements

Audit: Uncover Opportunities

Our audit dives deep into your website and entire online presence, identifying gaps, inconsistencies, and missed opportunities across every platform and search tool. We provide a roadmap to optimise your digital visibility.

  • Website Audit: Analyse on-page SEO, site structure, speed, and user experience.
  • Platform Audit: Review your presence on Google, Apple, Facebook, Yelp, and other major directories.
  • GEO Audit: Evaluate representation in ChatGPT, Claude, Gemini, Bing, and other AI-driven platforms.
  • Metadata Analysis: Identify missing metadata, assess page titles, descriptions, and keywords.
  • Local SEO Review: Check Google Business, Apple Maps and Business Connect, and other directory accuracy for consistency.
  • Opportunity Unlock: Find out what platforms your competitors have been ignoring for easy returns on investments.
Unpopular SEO and UI elements

Implement For A Win

Once the audit is complete, we can roll up our sleeves and apply the changes, ensuring your business stands out and performs across all platforms.

  • On-Page SEO Optimisation: Rework the website boost rankings and engagement
  • Local SEO Implementation: Update maps and directory listings for local prominence.
  • GEO Strategies: Enhance visibility on AI platforms like ChatGPT, Claude, and Gemini with targeted strategies.
  • Content: Optimise content for relevance, user experience, and search algorithms.
  • Custom Action Plan: Deliver a prioritised roadmap with next steps for ongoing improvement.

Make Your Business Unmissable

Collaborate with Unpopular to become unmissable

Be Found

Be found where your clients are looking. We ensure your business appears on Google, Apple Maps, ChatGPT, and other platforms your clients use, so you can thrive in the spaces that matter most.

Be the Big Fish

Be the biggest fish in your local pond. With advanced local SEO, competitive analysis, and tailored enhancements, we make your business the standout leader in your area.

Married to Real Results

We understand your business goals. Our strategies are designed to deliver real results—more traffic, more clients, and increased revenue—because visibility must drive profitability.

SEO

SEO stands for search engine optimisation, the practice of optimising your online presence to be found through a search engine like Google, Bing, Yahoo, Kagi, or DuckDuckGo.

What is SEO?

GEO

GEO stands for generative engine optimisation, the art of optimising your business to be a solution or reply to an artifical intelligence query through a chatbot, a large lanugage model.

What is GEO?

Two packages, one is the diagnosis, one is the fix.

One is if you want to talk about being less unpopular, and the other is if you're sick of it.

The Audit

The Audit
$ 550 (billed annually)

A foundational analysis of the website and online presence, highlighting key areas for improvement in SEO, GEO, and local web visibility. Just the tips.

  • Website Audit ⏤ Our Website Audit offers a detailed review of your site’s on-page SEO. We analyse key elements like metadata, headings, and image alt text to ensure search engines understand your content. Additionally, we assess your website's speed, structure, and usability to provide a seamless experience for visitors, ensuring both performance and accessibility align with industry standards.

  • Local SEO Audit ⏤ Our Local SEO Audit dives into the key platforms where your business should be visible, including Google Business Profile, Apple Business Connect, and Bing Places Profiles. We ensure your Name, Address, and Phone number (NAP) details are consistent across directories and evaluate your visibility on platforms like Apple Maps, Bing Maps, and Google Maps. This comprehensive approach helps your business dominate local search results and attract nearby clients.

  • In-depth GEO Audit ⏤ In an era where AI is transforming how people search, our GEO Audit evaluates your representation in AI-driven platforms like ChatGPT, Microsoft CoPilot, Claude AI, and Google Gemini. We identify gaps in visibility and create strategies to ensure your business is effectively represented when people turn to AI chatbots and tools for information.

  • Metadata Analysis ⏤ Metadata plays a crucial role in how search engines interpret and rank your website. We perform an in-depth review of your page titles, meta descriptions, and structured data to optimise relevance. This includes identifying any missing or duplicate metadata and providing tailored recommendations to ensure your content stands out in search results.

  • Keyword Insights ⏤ We conduct a targeted keyword analysis, focusing on terms that are locally and industry-relevant. This includes identifying 5–10 key phrases that will resonate with your target audience and improve your search visibility. Our approach ensures you rank for keywords that matter, driving qualified traffic to your site.

  • Business Listings Audit ⏤ Your presence on directories is vital for building trust and driving traffic. We assess your listings on major platforms like Yelp, wedding directories, and Facebook, ensuring they are accurate and complete. We also provide recommendations for additional niche directories to expand your reach and boost credibility.

  • Actionable Report ⏤ At the end of the audit, you’ll receive a clear, concise report summarising all our findings. This report includes actionable recommendations that prioritise the steps needed to improve your online presence. Designed to be simple and easy to follow, it empowers you to take the next steps confidently.

  • Quick Turnaround ⏤ Time is valuable, so we ensure that your audit and report are completed within 5–7 business days. You get a professional, high-quality analysis and roadmap for improving your online presence without delay.

The Work

The Work
$ 1900 (billed annually)

Everything included in the Audit package but then we do the work required to deliver on your business goals and aspirations. A deep dive into your website and online presence, providing a robust strategy for boosting your SEO performance and local visibility in a competitive market. We can also expand on this offering to including content creation, photography, Google Maps style walkthroughs, and whatever content is required to achieve these goals. Results will be visible on completion but search and AI algorithim systems take three to six months to honour changes made.

  • Full Website Audit ⏤ Comprehensive on-page SEO analysis, including metadata, headings, alt text, internal linking, and content optimisation, with improvements applied after approval. Mobile responsiveness, site speed, and schema markup are reviewed and enhanced where possible.

  • Advanced Local SEO Audit ⏤ In-depth Google Business Profile optimisation, competitor analysis for local rankings, and recommendations to improve visibility across Apple Maps, Here, Bing, and Google Maps.

  • In-depth GEO Audit ⏤ Analysis of representation in AI-driven platforms, such as ChatGPT, Microsoft CoPilot, Claude AI, and Google Gemini, with targeted strategies to improve visibility in AI chatbots.

  • Metadata and Content Analysis ⏤ Detailed review of metadata across all pages, including page titles, meta descriptions, and content structure. Optimisation and implementation are handled after approval.

  • Keyword Research ⏤ Full keyword analysis tailored to local and venue-specific terms, with suggestions for up to 25 keywords, including long-tail keywords for niche traffic.

  • Business Listings and Reputation Audit ⏤ Thorough review of directory listings for accuracy and consistency. Includes recommendations for wedding-specific directories, customer review analysis, and reputation management strategies.

  • Google Analytics and Search Console Review ⏤ High-level analysis of website traffic and SEO performance to identify key trends and opportunities for growth.

  • Competitor Analysis ⏤ Comparison of your online presence to 2–3 local competitors, with tailored recommendations to differentiate your business through creative and digital media.

  • Custom Action Plan ⏤ A prioritised plan with clear next steps for implementation, including tailored advice on improving your website, metadata, and local SEO rankings.

  • Report and Consultation ⏤ A professional PDF report summarising all findings and recommendations, followed by a 30-minute consultation to discuss the report and answer your questions.

  • Quick Turnaround ⏤ Delivered within 10–15 business days.

The Website is Your Most Powerful Business Tool

Squarespace, Wix, Weebly, and Wordpress are great for design, but not optimised for speed, search, and AI.

Your website isn’t just a digital presence—it’s your 24/7 storefront. It’s where potential clients discover your services, learn about your expertise, and decide to hire you.

A professionally crafted website tailored to your niche makes all the difference in a crowded marketplace. Social meia platforms come and go, but your website remains.

This website is a good exmaple of a static website, it's so small (1.1 Megabytes) that it could fit on a 3.5" floppy disk from the 90s!

From $ 2800 (billed annually)
Supercharge Your Online Presence with a Static Site”

A static site is the ultimate solution for wedding professionals and niche businesses looking for speed, security, and simplicity. Unlike traditional websites, static sites are lightning-fast, highly secure, and easy to maintain—perfect for creating a seamless online experience for your clients. A static site isn't to impress your competition, it's to impress your clients and the algorithims that rule our world today.

  • Blazing Fast Speed ⏤ Static sites load in milliseconds, providing an exceptional user experience and ensuring visitors never have to wait for your content.

  • Top-notch Security ⏤ With no databases or servers to exploit, static sites are virtually hack-proof, offering you and your clients unparalleled peace of mind.

  • SEO Optimised ⏤ Static sites are built with clean, efficient code, making them naturally optimised for search engines to help your business rank higher in search results.

  • Tailored for Your Industry ⏤ Each site is designed specifically for your business and audience, ensuring a unique and professional online presence that reflects your brand.

  • Low Maintenance ⏤ Once built, static sites require minimal upkeep, so you can focus on running your business while your site does its job seamlessly.

  • Cost-effective Solution ⏤ Static sites are affordable to create and maintain, and they do not incur monthly hosting fees. Thanks to their small size and speed, services like Cloudflare can host them for free.

  • Can Replace or Sit Alongside Existing Sites ⏤ If your current site is visually appealing but lacks speed, a static site can work as a complementary asset or replace it entirely.

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Ready to leave Unpopular and become unmissable?

Get in touch and join the waitlist now. We take on a small number of clients each month to maintain sustainability, joy, and consistent work output.

Email Josh →

FAQ

Answers to commonly asked questions about what we do

Who are your ideal clients?
Our ideal clients are small, local businesses in the wedding and events industry, niche professions, and other local markets. These include wedding venues, celebrants, photographers, JPs, and cafes—businesses that need to be found when specific types of clients are seeking them out.
What common problems do your clients face in being found online?
Many businesses struggle with overwhelming competition and lack clarity on where their clients are searching. For example, wedding professionals often ignore Bing or Microsoft CoPilot because they prefer Google or Apple products, but their potential clients might be researching on work computers defaulting to Bing. We help bridge this gap.
What sets 'Unpopular' apart from other SEO or digital marketing services?
We’re a small, niche agency taking on only a handful of clients each year. We don’t outsource overseas; instead, we use local expertise to deliver personalised, high-quality results.
How do you tailor your services to the wedding and events industry?
With 15 years of experience in the wedding industry, I’ve seen it all—successes and failures. This unique perspective allows us to craft strategies that work specifically for wedding and event professionals.
How do you leverage your understanding of the Australian market?
As an Australian living and working here, I know the intricacies of the local market better than anyone. Australians search and behave differently online, and we craft strategies that speak directly to this audience.
What is your process for audits and implementation?
Clients can choose either an audit alone or both an audit and implementation. We begin by asking in-depth questions and gathering data, then we execute swiftly and effectively.
Do you offer ongoing SEO maintenance?
Yes, we provide a monthly commission option for long-term SEO projects.
How do you measure success?
SEO and GEO results can take 3–6 months to fully materialise. We evaluate success based on half-yearly results, though improvements are often noticeable within weeks.
How do you handle local SEO for niche businesses outside major cities?
As someone born and raised in regional Australia, I’ve worked in regional media for over a decade and currently focus on regional markets as a celebrant. Local SEO for regional businesses is my specialty.
Do you use specific tools or strategies for Australian search behaviour?
Absolutely, but that’s our little secret.
What is the typical engagement duration?
Most projects take under a month to complete, with visible online changes within three months and full results within six months.
How do you ensure transparency and communication?
We’re upfront about what we can and can’t do. We focus on honest, ethical SEO practices that take time to produce sustainable results.
Are your services fixed-price or customisable?
Our services are flexible and can be customised to suit your specific needs.
Do you offer packages for multiple services?
Yes, we can bundle audits, implementation, and ongoing support if required.
Do you assist with event directories or niche platforms?
Yes, we help clients optimise their presence on industry-specific platforms like wedding and event directories.
How do you adapt strategies for wedding professionals?
We craft tailored strategies aligned with each business’s unique goals and audience.
Do you provide content creation services?
Yes, we assist with blogs, landing pages, and even social media integration as needed.
How do you align SEO with content marketing?
By doing it well. We ensure that content is optimised to align with SEO strategies and improve visibility.
Do you work exclusively with Australian businesses?
Yes, we specialise in the Australian market. Our deep understanding of this unique audience helps us deliver outstanding results.
How do you optimise SEO for clients targeting multiple Australian regions?
That’s our bread and butter, and we excel at it.
How do you ensure visibility on AI-driven platforms like ChatGPT and Bing AI?
We stay at the forefront of AI technology and research, adapting strategies to keep clients visible on these cutting-edge platforms.
Do you provide recommendations for adapting to search trends?
Yes, we constantly refine our approach to align with evolving technologies and trends.
What results can clients expect?
Clients can expect noticeable improvements in traffic, leads, and ultimately business growth. Our strategies are focused on increasing your key performance indicators (KPIs).
How do you demonstrate ROI?
Our success is reflected in the business growth you experience. Everything we do is geared toward increasing your revenue and achieving measurable results.
Do you provide SEO training for clients?
No, we don’t offer training. Instead, we handle the work so you can focus on running your business.
How do you simplify technical SEO concepts for clients?
It’s what we do. We break down complex ideas into clear, actionable insights to ensure you understand the value of our work.