Get found online. Unpopular to unmissable.

I'm Josh Withers, an SEO, GEO, and internet discovery specialist based in the Huon Valley, Tasmania. I help businesses get found by the right people on search engines, AI platforms, maps, and local directories through audits, schema, llms.txt, and hands-on optimisation.

See how I can help
Unpopular SEO and UI elements

Audit: Uncover Opportunities

My audit dives deep into your website and entire online presence, identifying gaps, inconsistencies, and missed opportunities across every platform and search tool. I provide a roadmap to optimise your digital visibility.

  • Website Audit: Analyse on-page SEO, site structure, speed, schema markup, and user experience.
  • Platform Audit: Review your presence on Google, Apple, Facebook, Yelp, and other major directories.
  • GEO Audit: Evaluate representation in ChatGPT, Claude, Gemini, Perplexity, and other AI-driven platforms.
  • Metadata & Schema Analysis: Identify missing metadata, structured data, and assess page titles, descriptions, and keywords.
  • Local SEO Review: Check Google Business, Apple Maps and Business Connect, and other directory accuracy for consistency.
  • llms.txt & AI Readiness: Ensure your site is optimised for AI crawlers and large language models with proper llms.txt and structured content.
Unpopular SEO and UI elements

Implement For A Win

Once the audit is complete, I roll up my sleeves and apply the changes, ensuring your business stands out and performs across all platforms.

  • On-Page SEO Optimisation: Rework the website to boost rankings and engagement.
  • Schema & Structured Data: Implement rich schema markup so search engines and AI understand your business.
  • Local SEO Implementation: Update maps and directory listings for local prominence.
  • GEO Strategies: Enhance visibility on AI platforms like ChatGPT, Claude, and Gemini with targeted strategies.
  • llms.txt Setup: Configure llms.txt so AI models can accurately represent your business.
  • Custom Action Plan: Deliver a prioritised roadmap with next steps for ongoing improvement.

Make Your Business Unmissable

Collaborate with Unpopular to become unmissable

Be Found

Be found where your clients are looking. I ensure your business appears on Google, Apple Maps, ChatGPT, and other platforms your clients use, so you can thrive in the spaces that matter most.

Be the Big Fish

Be the biggest fish in your local pond. With advanced local SEO, competitive analysis, and tailored enhancements, I make your business the standout leader in your area.

Real Results

I understand your business goals. My strategies are designed to deliver real results—more traffic, more clients, and increased revenue—because visibility must drive profitability.

SEO

SEO stands for search engine optimisation, the practice of optimising your online presence to be found through a search engine like Google, Bing, Yahoo, Kagi, or DuckDuckGo.

What is SEO?

GEO

GEO stands for generative engine optimisation, the art of optimising your business to be a solution or reply to an artificial intelligence query through a chatbot or large language model like ChatGPT, Claude, Gemini, or Perplexity.

What is GEO?

Two packages, one is the diagnosis, one is the fix.

One is if you want to understand how unpopular you are, and the other is if you're ready to fix it.

The Audit

The Audit
from $ 550 (billed annually)

A foundational analysis of your website and online presence, highlighting key areas for improvement in SEO, GEO, schema, llms.txt, and local web visibility. Just the tips.

  • Website Audit ⏤ My Website Audit offers a detailed review of your site’s on-page SEO. I analyse key elements like metadata, headings, and image alt text to ensure search engines understand your content. Additionally, I assess your website’s speed, structure, and usability to provide a seamless experience for visitors, ensuring both performance and accessibility align with industry standards.

  • Local SEO Audit ⏤ My Local SEO Audit dives into the key platforms where your business should be visible, including Google Business Profile, Apple Business Connect, and Bing Places Profiles. I ensure your Name, Address, and Phone number (NAP) details are consistent across directories and evaluate your visibility on platforms like Apple Maps, Bing Maps, and Google Maps. This comprehensive approach helps your business dominate local search results and attract nearby clients.

  • In-depth GEO Audit ⏤ In an era where AI is transforming how people search, my GEO Audit evaluates your representation in AI-driven platforms like ChatGPT, Microsoft CoPilot, Claude AI, and Google Gemini. I identify gaps in visibility and create strategies to ensure your business is effectively represented when people turn to AI chatbots and tools for information.

  • Metadata Analysis ⏤ Metadata plays a crucial role in how search engines interpret and rank your website. I perform an in-depth review of your page titles, meta descriptions, and structured data to optimise relevance. This includes identifying any missing or duplicate metadata and providing tailored recommendations to ensure your content stands out in search results.

  • Keyword Insights ⏤ I conduct a targeted keyword analysis, focusing on terms that are locally and industry-relevant. This includes identifying 5–10 key phrases that will resonate with your target audience and improve your search visibility. My approach ensures you rank for keywords that matter, driving qualified traffic to your site.

  • Business Listings Audit ⏤ Your presence on directories is vital for building trust and driving traffic. I assess your listings on major platforms like Yelp, wedding directories, and Facebook, ensuring they are accurate and complete. I also provide recommendations for additional niche directories to expand your reach and boost credibility.

  • Actionable Report ⏤ At the end of the audit, you’ll receive a clear, concise report summarising all findings. This report includes actionable recommendations that prioritise the steps needed to improve your online presence. Designed to be simple and easy to follow, it empowers you to take the next steps confidently.

  • Quick Turnaround ⏤ Time is valuable, so I ensure that your audit and report are completed within 5–7 business days. You get a professional, high-quality analysis and roadmap for improving your online presence without delay.

The Work

The Work
from $ 1900 (billed annually)

Everything included in the Audit package but then I do the work required to deliver on your business goals and aspirations. A deep dive into your website and online presence, providing a robust strategy for boosting your SEO performance, schema markup, llms.txt, and local visibility in a competitive market. I can also expand on this offering to include content creation, photography, Google Maps style walkthroughs, and whatever content is required to achieve these goals. Results will be visible on completion but search and AI algorithm systems take three to six months to honour changes made.

  • Full Website Audit ⏤ Comprehensive on-page SEO analysis, including metadata, headings, alt text, internal linking, and content optimisation, with improvements applied after approval. Mobile responsiveness, site speed, and schema markup are reviewed and enhanced where possible.

  • Advanced Local SEO Audit ⏤ In-depth Google Business Profile optimisation, competitor analysis for local rankings, and recommendations to improve visibility across Apple Maps, Here, Bing, and Google Maps.

  • In-depth GEO Audit ⏤ Analysis of representation in AI-driven platforms, such as ChatGPT, Microsoft CoPilot, Claude AI, and Google Gemini, with targeted strategies to improve visibility in AI chatbots.

  • Metadata and Content Analysis ⏤ Detailed review of metadata across all pages, including page titles, meta descriptions, and content structure. Optimisation and implementation are handled after approval.

  • Keyword Research ⏤ Full keyword analysis tailored to local and venue-specific terms, with suggestions for up to 25 keywords, including long-tail keywords for niche traffic.

  • Business Listings and Reputation Audit ⏤ Thorough review of directory listings for accuracy and consistency. Includes recommendations for wedding-specific directories, customer review analysis, and reputation management strategies.

  • Google Analytics and Search Console Review ⏤ High-level analysis of website traffic and SEO performance to identify key trends and opportunities for growth.

  • Competitor Analysis ⏤ Comparison of your online presence to 2–3 local competitors, with tailored recommendations to differentiate your business through creative and digital media.

  • Custom Action Plan ⏤ A prioritised plan with clear next steps for implementation, including tailored advice on improving your website, metadata, and local SEO rankings.

  • Report and Consultation ⏤ A professional PDF report summarising all findings and recommendations, followed by a 30-minute consultation to discuss the report and answer your questions.

  • Quick Turnaround ⏤ Delivered within 10–15 business days.

Get discovered online with Unpopular

Ready to leave Unpopular and get discovered?

Get in touch to start with an audit of your online presence, or jump straight into the work.

Get in touch →

FAQ

Answers to commonly asked questions about what I do

Who are your ideal clients?
My ideal clients are small, local businesses in the wedding and events industry, niche professions, and other local markets. These include wedding venues, celebrants, photographers, JPs, and cafes—businesses that need to be found when specific types of clients are seeking them out.
What common problems do your clients face in being found online?
Many businesses struggle with overwhelming competition and lack clarity on where their clients are searching. For example, wedding professionals often ignore Bing or Microsoft CoPilot because they prefer Google or Apple products, but their potential clients might be researching on work computers defaulting to Bing. I help bridge this gap.
What sets Unpopular apart from other SEO or digital marketing services?
I'm a one-person operation taking on only a handful of clients each year. I don't outsource overseas; instead, I use local expertise to deliver personalised, high-quality results from the Huon Valley, Tasmania.
What is llms.txt and why does it matter?
llms.txt is a file that helps AI models like ChatGPT, Claude, and Gemini understand your business accurately. It's like a robots.txt but for large language models. Without it, AI platforms may misrepresent or overlook your business entirely.
What is schema markup and why do I need it?
Schema markup is structured data you add to your website that helps search engines and AI understand your business—your services, location, hours, reviews, and more. It's what powers rich results in Google and helps AI chatbots give accurate answers about your business.
How do you leverage your understanding of the Australian market?
As an Australian living and working in Tasmania, I know the intricacies of the local market. Australians search and behave differently online, and I craft strategies that speak directly to this audience.
What is your process for audits and implementation?
Clients can choose either an audit alone or both an audit and implementation. I begin by asking in-depth questions and gathering data, then execute swiftly and effectively.
Do you offer ongoing SEO maintenance?
Yes, I provide a monthly commission option for long-term SEO projects.
How do you measure success?
SEO and GEO results can take 3–6 months to fully materialise. I evaluate success based on half-yearly results, though improvements are often noticeable within weeks.
How do you handle local SEO for niche businesses outside major cities?
As someone born and raised in regional Australia, I've worked in regional media for over a decade. Local SEO for regional businesses is my specialty.
What is the typical engagement duration?
Most projects take under a month to complete, with visible online changes within three months and full results within six months.
How do you ensure transparency and communication?
I'm upfront about what I can and can't do. I focus on honest, ethical SEO practices that take time to produce sustainable results.
Are your services fixed-price or customisable?
My services are flexible and can be customised to suit your specific needs.
How do you ensure visibility on AI-driven platforms like ChatGPT and Gemini?
I stay at the forefront of AI technology and research, implementing llms.txt, structured data, and schema markup to keep clients visible on these platforms. I adapt strategies as these platforms evolve.
Do you work exclusively with Australian businesses?
Yes, I specialise in the Australian market. My deep understanding of this unique audience helps me deliver outstanding results.
What results can clients expect?
Clients can expect noticeable improvements in traffic, leads, and ultimately business growth. My strategies are focused on increasing your key performance indicators.
Do you build websites too?
Website building is handled by my other brand, The Internet (theinternet.com.au). Through Unpopular, I focus purely on getting you found—SEO, GEO, schema, llms.txt, audits, and optimisation.
Get discovered online with Unpopular

Ready to leave Unpopular and get discovered?

Get in touch to start with an audit of your online presence, or jump straight into the work.

Get in touch →